On the occasion of Marc Lee’s third solo exhibition at ANNKA KULTYS GALLERY, the artist will be joined by Sabine Himmelsbach, Director of HEK (House of Electronic Arts), Basel, for a conversation marking the opening of the exhibition. Having known each other for more than twenty years and having collaborated on numerous exhibitions and projects in the field of media art, Lee and Himmelsbach will reflect on the development of digital and networked art practices over the past two decades.
The conversation will take place at ANNKA KULTYS GALLERY, London, in the context of the exhibition opening.
ANNKA KULTYS GALLERY occupies a singular position within London’s contemporary art landscape as a commercial gallery dedicated entirely to digital, new-media, and technology-engaged artistic practices.
Unlike institutions or immersive venues that incorporate digital art episodically, ANNKA KULTYS GALLERY has embedded digital practice at the core of its curatorial, commercial, and intellectual identity since its inception.
Each digital still is a high-resolution artwork delivered as a TV-format file, accompanied by both vertical (9:16) and landscape (16:9) master formats. The work is conceived specifically for display on domestic screens, offering collectors an immediate and seamless way to live with digital art.
WHY COLLECT A DIGITAL ART?
As screens become integral to everyday life, these works position the television as a contemporary site of display, transforming a familiar domestic object into a dynamic platform for the presentation and collection of art. The editions offer an accessible entry point into new media practices, grounded in the work of leading artists with internationally exhibited and critically established practices.
The £100 Artwork: How ANNKA KULTYS GALLERY Is Democratising Digital Collecting?
In a market often defined by exclusivity and high barriers to entry, ANNKA KULTYS GALLERY proposes a different model: accessible, immediate, and native to the way we live with images today.
With the launch of a new limited edition of digital stills by Signe Pierce, the London-based gallery reframes the act of collecting for a screen-based culture. Priced at £100 and delivered as high-resolution TV-format files in both vertical and landscape formats, the works are designed to be displayed directly within the domestic environment—on the screens that already structure our daily lives.
Rather than positioning digital art as something separate or technical, the initiative integrates it seamlessly into familiar contexts. The television, often associated with passive consumption, becomes an active site of engagement: a space where contemporary art can be lived with, not just observed.
This approach reflects a broader shift within the art market, where digital formats are no longer marginal but central. Yet while much of the conversation has focused on blockchain and speculative economies, ANNKA KULTYS GALLERY’s model is notably direct: no technological barrier, no prior knowledge required—only the desire to collect and live with contemporary art.
The result is a proposition that is both simple and radical: an artwork that can be acquired instantly, displayed effortlessly, and experienced daily.
