GRETCHEN ANDREW

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GRETCHEN ANDREW

Gretchen Andrew has made headlines in recent years for hijacking online search engines and replacing the top results for topics such as “Frieze Los Angeles” or “Cover of Artforum” with images of her own work. 
– Louisa Buck and Kabir Jhala for The Art Newspaper

BIOGRAPHY

Gretchen Andrew calls the paintings she produces in conjunction with her hacks, ‘vision boards’ and she has been producing them in series with titles like “Cover of Artforum”, “The next American President” or “Best MFA” since 2019.  They begin as charcoal on canvas and grow to include traditionally feminine imagery such as flowers and butterflies with collage elements that add a level of kitsch which contrasts with the tech-tools, AI manipulation and SEO the artist uses to create her hacks.

When Google images is searched for the phrase “Cover of Artforum” for example, the first hits produced by the search engine are all works by Andrew, notwithstanding the fact that the artist has never actually appeared on the cover of the magazine.  Search “Frieze Los Angeles” and the top results are images of Andrew’s paintings digitally rendered to appear in the fair.  Andrew used the same methodology to get her works to the top of “Whitney Biennial” search results.  For her recent project “The Next American President,” the artist made a series of paintings inspired by the aesthetics of vision boards which manifest Andrew’s ideal leader – “a kind, democracy-respecting, loving person” – and these works now take up the majority of top hits when the phrase is googled.

Andrew notes “As much as I’ve used tech to hack the art world, I’ve also used art to hack the tech world.”  Her process exploits the vulnerability of tech giants and their services, and in particular search engines like Google, to create awareness of her works using the SEO-driven revenue model they promote.  Critic Jonathan Griffin described her practice in LALA Magazine as alluding to “the Wild West possibilities of the Internet and to the scale of her artistic ambition.” 

Gretchen Andrew was born in 1988 in Los Angeles.  She trained in London with the artist Billy Childish from 2012-2017.  The artist joined Annka Kultys Gallery in October 2020 and her first ever gallery exhibition, Other Forms of Travel, was on view at Annka Kultys Gallery in from April to June 2021 at the gallery’s new space in London, and her work is currently featured in the gallery Summer group show AI Portraiture: Us and Them running until end of July. On 12 October 2021 will open her second solo museum exhibition in which will be featured her ongoing series “Map of EU“ as her new series “Contemporary Art Auction Record“.

The artist’s work has been the subject of additional solo or group presentations at institutions worldwide, among them Francisco Carolinum, Linz (opening in October 2021;) Annka Kultys Gallery, London (2021); KÖNIG, Berlin (2021); Monterey Museum, Monterey, CA (2020). In 2018 the V&A Museum released her book Search Engine Art.  Her work has been featured in The Art NewspaperThe Washington PostFADMonopolWirtschaftswocheThe Los Angeles Times, and The Financial Times.

The artist’s work is held in public collections, including Monterey Museum, CA.

GRETCHEN ANDREW FULL CV →


SELECTED WORKS

ANNKA KULTYS GALLERY
GRETCHEN ANDREW
Cover of Artforum (Bath)
2020
Charcoal, unicorn tape, and rubber duck on canvas
152.5 x 122 cm (60 x 48 in)
Unique
(GAndr003.20)
ANNKA KULTYS GALLERY
ANNKA KULTYS GALLERY
ANNKA KULTYS GALLERY
GRETCHEN ANDREW
Map of EU (Boat)
2020
Hope stickers, plastic eggs, plastic grapes and charcoal on canvas
152.5 x 152.5 cm
(60 x 60 in)
Unique
(GAnd011.20)
ANNKA KULTYS GALLERY
GRETCHEN ANDREW
Best MFA
2020
Charcoal, Brawm menu, Hello Kitty, and poetry on canvas
152.5 x 183 cm
(60 x 72 in)
Unique
(GAnd005.20)
ANNKA KULTYS GALLERY
GRETCHEN ANDREW
Cover of Artforum
2020
Charcoal, celebratory dishware, and novelty champagne bottles on canvas
32 x 30 x 8.5 cm
(60 x 48 in)
Unique
(GAndr002.20)
ANNKA KULTYS GALLERY
GRETCHEN ANDREW
Best MFA
2020
Charcoal, champagne bubbles, butterflies, and unicorn tape on canvas
152.5 x 122 cm
(60 x 48 in)
Unique
(GAnd006.20)
ANNKA KULTYS GALLERY
GRETCHEN ANDREW
Cover of Artforum
2020
Charcoal, plastic flowers, felt teddy bears, and unicorn tape on canvas
122 x 91.5 cm
(48 x 36 in)
Unique
(GAnd004.20)
ANNKA KULTYS GALLERY
GRETCHEN ANDREW
Best MFA
2020
Charcoal, golf score card, bottle opener, and raffle tickets on canvas
91.5 x 61 cm
(36 x 24 in)
Unique
(GAnd008.20)
ANNKA KULTYS GALLERY
GRETCHEN ANDREW
Best MFA (Dream Mirror)
2021
Plastic flowers, fabric flowers, and mirror on canvas
30.5 x 30.5 cm
(12 x 12 in)
Unique
(GAnd018.21)

SELECTED PRESS

ANNKA KULTYS GALLERY

Gretchen Andrew’s current solo show Other Forms of Travel at Annka Kultys Gallery is reviewed in The Art Newspaper
The Art Newspaper named Gretchen Andrew’s exhibition in the “Three shows to see in London this weekend”. Louisa Buck and Kabir Jhala note: “Eight collage-on-canvas assemblage works embody “vision boards”, representing Andrew’s life goals, insecurities and dreams. But beneath these knowing winks at the gallery system, a deeper glitching is taking place.” Read the full review here.

ANNKA KULTYS GALLERY

MORE PRESS ABOUT GRETCHEN ANDREW  →


CURRENT AND PAST EXHIBITIONS AT ANNKA KULTYS

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AI PORTRAITURE: US AND THEM

24 JUNE — 8 AUGUST 2021

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GRETCHEN ANDREW

22 APRIL — 6 JUNE 2021


NEWS

ANNKA KULTYS GALLERY

OPENING SOON IN AUSTRIA

GRETCHEN ANDREW in TRUST BOUNDARY

12 OCTOBER 2021 – 27 FEBRUARY 2022

FRANCISCO CAROLINUM, LINZ, AUSTRIA


Annka Kultys Gallery
Annka Kultys