NEOLEXICON, a ten-minute black-and-white video animation compiling nearly two hundred words in bold, block typeface that have been coined by the artist. From Hyperception to The Hatrix, these neologisms flash on the screen, aiming to define and design a new vocabulary for navigating contemporary existence: describing systems of control (Authoriterrorism), cycles of unconscious violence (Egosystems), and the feedback loops of mediated life (Scroll Hole, Immedia).

The lexis also extends towards terms of mindfulness and evolution, offering language for unique states of consciousness and enlightenment (Bloomstate, Neon Renaissance, Holosophy). These contrasting concepts operate as a diagnostic tool, at once naming the mechanics of the present and opening onto more speculative contemplations of the mind and the nature of reality itself.

ALLI COATES & SIGNE PIERCE
American Reflexxx 
2013
.MOV, 2GB (colour, sound)
14 min 03 sec
Horizontal aspect ratio 16:9
Edition of 3 + 2 AP
(SPie035.13)

Unfurling over a harrowing fifteen minutes, American Reflexxx (2015) is an eviscerating performance work and social experiment by the self-termed ‘reality artist’ Signe Pierce, made in collaboration with director Alli Coates. The video employs experimental filmic techniques and durational performance tactics that push the baked-in culture of American violence to its logical extreme. Pierce appears in the work as a transhumanist cyborg: blue bodycon dress, slime green heels, reflective mirrored mask. As the South Carolina crowd grows more unruly and enraged by Pierce’s facial opacity, the film doubles-down on the social tensions, gender phobias and mob mentality of American culture.