Gretchen Andrew’s exhibition HOW TO HOW TO HOW TO at arebyte gallery has been featured in Rhizome Magazine.
Exhibition 18 Nov – 19 Dec | Thurs – Sat 12 – 6pm | PV 18 Nov 6-9pm
Join artist Gretchen Andrew in an investigation into the notion of ‘becoming’. Learn how to ‘how to eat like a Russian astronaut’ in an intimate dinner event, ‘become a novelist’ in a You Tube inspired book launch, and explore the limits of attaining perfection, in an ongoing exhibition this Winter in Hackney Wick’s arebyte Gallery.
Andrew is a California born, London artist who works in online and offline mediums. She started painting in San Francisco after becoming convinced that the internet can teach you anything. Taking a knowingly disjointed approach, both her exhibition and accompanying events explore the internet as a resource of ingredients from which we each cook up a formulaic, yet individualistic recipe for perfection, whatever that may be. Each body part is perfected in isolation, with the absurd suggestion that once assembled, a perfect person is complete.
Using YouTube guided films as her starting point, Andrew’s project investigates what you can and cannot learn online. What can we become, through time, persistence and YouTube “How to” searches including: how to die, how to speak Japanese, how to be sexy, how to do a split, and how to forget?, YouTube-learned actions are recorded and made into playful GIFs; with their repetitive loops, these GIFs are used as the artist’s primary medium to suggest and question the notion of “practice makes perfect.”
About Gretchen Andrew
Gretchen Andrew (born in California, 1988) started painting in San Francisco after becoming convinced that the internet can teach you anything. Her practice incorporates traditional oil painting and related investigations of knowing and becoming. She has completed projects or exhibitions with The New York Metropolitan Museum of Art, The V&A Museum, The British Film Institute, The Lumen Prize for Digital Art, The British Arts Council, The White Building, Ace Hotel, The London Film School, and Whitcher Projects. She works in London with the artist Billy Childish.