Gretchen Andrew speaks to Artillery Magazine about infiltrating Google Images with her paintings.
Gretchen Andrew: Searching for Different Truths
By Jody Zellen
How to describe Gretchen Andrew’s practice? Her website proclaims her a “search engine artist and internet imperialist who programs her paintings to manipulate and dominate search results.” Piggy-backing on the Google phenomenon, Andrew has slyly infiltrated the World Wide Web. For example, an image search for “powerful person,” which one would expect to produce images of presidents and world leaders, now also displays drawings, many of which link to the curiously titled website www.powerful-person.com. Thanks to Andrew, many Google image searches are now filled with drawings and paintings she created, cleverly tagged and posted to myriad sources so that search results include her images and websites.
While living in London early in her art career, Andrew apprenticed with painter Billy Childish. She started making works that emulated his style which she posted online, titled “after Billy Childish.” Search engines soon began displaying these as by Childish, a fact that fascinated Andrew, spawning her “practice of exposing where search engines and related technologies fail to understand and reflect the complexity of our world.” Andrew has also infiltrated and manipulated internet image search results for her hometown of Bow, New Hampshire, “Malignant Epithelial Ovarian Cancer,” and “Perfect Female Body.”
How does this work? Andrew makes paintings and drawings in her own quirky, semi-realistic, expressive style and uploads images of these to a wide range of websites, carefully key-wording and attaching meta-data that privileges them in internet searches. She also creates URLs for these paintings/concepts.
Andrew’s purpose is multifaceted. For example, she created paintings to humanize the experience of having cancer to counter the dominance of clinical diagrams in search results. Similarly, she changed results for the terms “perfect female body” and “made for women” in order to challenge how women are represented online. A search for “female conception” yields a page of Andrew’s drawings.
Her knowledge of how internet algorithms function allows her to alter search engine results, which she believes “sit at the intersection of representation and meaning.” Her work expands existing archives of representations to offer a different truth.
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