21ST CENTURY DIGITAL ART | 28 March 2020


An extensive survey of American Reflexxx, Signe Pierce and Allie Coates’ video work, has been published on 21st Century Digital Art. The article exposes a thorough analysis of the video, underlining the visual and thematic influences that inspired it and the social and political issues it unveils. You can click here to have access to the full essay.

MUSÉE MAGAZINE | 10 June 2019

Annka Kultys Gallery

In an interview for Musée Magazine, Signe Pierce dialogues with Lara Pan about her video works and series of distorted, liquid selfies. During the interview, she talks about her work American Reflexxx and notes: “I’ve had a mantra, ever since I was in art school, that “I’ll do anything for art.”. The reactions started getting increasingly violent, and I was like, “This is what’s happening right now and this is what’s meant to happen.” Read the full interview here.

SPIEGEL | 10 February 2018

Annka Kultys Gallery

In a new column, Spiegel writer Sibylle Berg uses Signe Pierce’s American Reflexxx as a starting point for a wider conversation about the relationship between immediacy, tolerance, self-control and bigotry in the modern world. According to her, the hate that Pierce receives while wearing the mirrored mask comes from an inherent human fear of the unknown. Click here to read Berg’s full opinion piece.

OFFICE | 2 February 2018

Annka Kultys Gallery

John Martin Tilley has interviewed Signe Pierce for Office Magazine about her presentation of American Reflexxx at New Release Gallery in New York City. Describing her choice to wear a mirrored mask in the performance, Pierce said: “It became a mantra/mission statement of mine around this time: ‘Objectifying you objectifying me.’ Aka, I’m going to flip this derogatory gaze back unto you. I will turn you, the objectifier, into the object. I’ll use my hyper-feminized body as a Venus Fly Trap to ensnare your objectified gaze.” To read the full interview, click here.

COMMUNIQUE | 21 April 2017

Annka Kultys Gallery

Signe Pierce features in the exhibition Cybercy at the UCCS Galleries of Contemporary Art, Colorado. Her video work American Reflexxx is part of the exhibition’s exploration around “how the Internet affects perceptions of public and private spaces, as well as how people navigate the real, the digital, and the hyper-real”. Read the full article here.

SLUTEVER | 8 June 2016

Annka Kultys Gallery

Signe Pierce was interviewed by Kristen Cochrane for Slutever, a website that deals predominantly with sexuality and relationships. They speak about American Reflexxx, cyberfeminism and Jean Baudrillard. To read the interview, click here.

52 INSIGHTS | 28 March 2016

Annka Kultys Gallery

Signe Pierce has been interviewed by 52 Insights concerning her and Alli Coates’ video work ‘American Reflexxx’, which now has more then 1,5 million views on YouTube. Referring to the work, the writer reports that “It’s a ballsy, confronting and important piece of work. But all the more interesting because of its sheer originality within this context. A product of the social media generation, Signe is intent on smashing barriers & ideas about what art should or can be. This is art post-everything.” Read the full interview here.