THE PHOTOGRAPHERS’ GALLERY | 24 March 2021

Marco De Mutiis, Digital Curator at Fotomuseum Winterthur hosts an online interview and screen walk with Gretchen Andrew, in collaboration with The Photographers’ Gallery.


What do you want? Like, what do you truly want??? Gretchen Andrew’s practice is an iceberg where her vision boards and associated internet manipulations are only the tip. Watch her as she uses desire, manifestation, manipulation, code, glitter, logical fallacies, soundcloud, pinterest, and hypnosis to realize her dream of having one of her works achieve a new contemporary art auction record. Watch her image transform from physical object, through digitized image, and spreads like a virus across the internet modifying search results, artificial intelligence, and the future in the image’s wake. The internet cannot parse desire, but you can. Get intimate with natural language processing and your deepest desires.